Manchester United has shown European Super League football clubs should be wary of a brand backlash
Manchester United’s training kit sponsor has pulled the plug on a £200m deal due to a supporter backlash in the wake of the failed European Super League proposal. Can club owners continue to ignore key stakeholders as brands and fans recover from a global downturn?
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Manchester United’s training kit sponsor has pulled the plug on a £200m deal due to a supporter backlash in the wake of the failed European Super League proposal. Can club owners continue to ignore key stakeholders as brands and fans recover from a global downturn?
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