I taught Marcus Rashford how to peel a carrot — everyone should cook
This week my focus has been on the launch of my new cooking campaign with Marcus Rashford, aiming to teach families to make healthy meals on a budget. Marcus and I have very similar backgrounds; we both grew up with single mothers and qualified for free school meals. Brainstorming this project we thought: what can we do to tackle food poverty that is a bit more proactive rather than reactive? So we went away and came back with Full Time — a series of five-minute “how-to” videos and recipes aiming to inspire cash and time-poor families to cook cheap, healthy and filling meals. It’s just 52 meals that are exciting to cook but use supermarket staples. We are also trying to look at how we can de-stigmatise food banks which people often feel embarrassed about using. The reality is of course that food bank users are in that situation through no fault of their own.
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This week my focus has been on the launch of my new cooking campaign with Marcus Rashford, aiming to teach families to make healthy meals on a budget. Marcus and I have very similar backgrounds; we both grew up with single mothers and qualified for free school meals. Brainstorming this project we thought: what can we do to tackle food poverty that is a bit more proactive rather than reactive? So we went away and came back with Full Time — a series of five-minute “how-to” videos and recipes aiming to inspire cash and time-poor families to cook cheap, healthy and filling meals. It’s just 52 meals that are exciting to cook but use supermarket staples. We are also trying to look at how we can de-stigmatise food banks which people often feel embarrassed about using. The reality is of course that food bank users are in that situation through no fault of their own.
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